history, community, memory, legacy, environment and other elements
Tuesday, 30 August 2011
Lithuanians love basketball. This year European championship takes place in Lithuania so everything works and lives around basketball, even other businesses and advertising. It took me just a few hours to spot dozens of adverts in Kaunas and Panevezys that use basketball as a selling point. In fact, none but only one of these ads actually promote the championship itself.
All photos by (c) Arnis Balcus