Lithuanians love basketball. This year European championship takes place in Lithuania so everything works and lives around basketball, even other businesses and advertising. It took me just a few hours to spot dozens of adverts in Kaunas and Panevezys that use basketball as a selling point. In fact, none but only one of these ads actually promote the championship itself.
All photos by (c) Arnis Balcus
1 comment:
nice blog!
cheers
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